Expérience professionnelle
Svp global marketing makeup
Guerlain , Levallois perret - CDI
De Novembre 2017 à Aujourd'hui
n charge of Global Make-up department: strategy, brand development plan (identity, notoriety, P&L, portfolio management & innovation index); Leading digital transformation approach for product development and image renovation, data driven concept ideation & content identity; product development & marketing mix plan; trend hunter; Integrated Marketing & Communication Strategy; 360° support and team leadership of 13 marketing professionals.
Lead planning and execution of fully integrated digital and traditional launch plan for major initiatives of Rouge G lipstick (China Industry break record on sales) and L’Essentiel Foundation (Top #5 WW).
Highlights:
- Support of Interactive Rouge G Table initiative: Popai Awards Gold Wining, Digital Category. Content management system that provided data analytics via anonymous facial recognition (AR) and product interact sensors, collecting insights, performance and conversion rate.
- Insight & Brief of Vending Machine initiative: disruptive shopping experience that put customization concept at the core of the consumer journey.
- Hero content Brief & co-creation: modern and engaging hero films that renovated brand image perception.
Parcours officiels
Langues
Portugais - Langue maternelle
Anglais - Courant
Français - Courant
Espagnol - Notions
Allemand - Notions