Paul Emeric

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TikTok for Business Europe team – TikTok is the leading destination for short-form mobile video – 10K+ employees

• Partners: Microsoft, Xbox, Lenovo (EMEA), Motorola, Asus, Avanquest (Global), Huawei, Fujifilm, Canon, Adobe, Panasonic (WEMEA), SFR, Altice Média (RMC, BFM), Free, Free Ligue 1
• Agencies: Dentsu (Carat, iProspect), Publicis (Performics), KR Wavemaker (WPP), Wunderman Thompson (WPP)

• Developed relationships with 15 Tech/Telco key accounts.
• Increased YoY revenue prospecting new accounts, diversifying our portfolio, pushing innovative solutions (shopping, live, creator/influencer crowdsourcing) and building strong ties with media agencies), selling programmatic & direct campaigns.
• Managed $100K+ digital marketing campaigns end-to-end, from pitching TikTok full-funnel media advertising solutions to signing & delivering, including relationships & negotiations with media & creative agencies.
• Collaborated with Client Solutions Managers (CSMs) in setting-up & optimizing performance conversion / eCommerce campaigns and delivering post campaign analysis (PCAs).
• Organized TikTok France first Tech/Telco business event, welcoming guests as a speaker at a luxury venue.

Cybersecurity consulting boutique & solutions publisher (SaaS), part of Erium group – 50 employees
Managed Sales for Shadline then all Erium products (Shadline, Cyber Investigation, BlackNoise)

• Kickstarted sales of 3 in-house niche cybersecurity products, as the company moved from consulting to software publishing. Sales development & existing customers leverage. Board & C-level stakeholders.
• Built from the outset sales processes, forecasting & reporting tools, CRM setup & processes. Reported to President, CEO and shareholders (SBF 120 board members).
• Reinforced brand image through networks of influence, social media (x3 followers, 7% engagement), inbound marketing, white papers, targeted campaigns, 3 in-house events, 5 trade shows, 3 prizes & 10 media appearances.
• Entered the French & EU public sectors (6 major administrations).
• Collaborated in reinventing the UVPs and in redesigning the corporate websites and product presentations. Defined an open pricing strategy (MSRP). Designed a partnership model and contract.