photo de profil d'un membre

Mélanie

CV MELANIE MARTEL _ ENGLISH

melanie.a.martel@gmail.com

Situation professionnelle

N'envisage pas de changer de poste actuellement

Résumé

Melanie Martel is a consultant in Strategy, International expansion and Corporate Business Development, expert in Health and Specialty Care medicine. She supports Pharma/Biotech Executives to develop their growth strategy using innovative and tailor-made business models.

Melanie Martel also proposes a service of strategy business coaching, for individuals or teams with the aim to optimize the strategic planning process and ultimately significantly increase performance, using a structured method and validated tools.

Melanie Martel has founded Med&Terra Consulting where the two services of Consulting and Business coaching are fully integrated in an holistic approach linking Strategy, Implementation and People. Personalized support, close collaboration are key success factors.

Melanie Martel vision is on the 4 axes of health innovation: Prediction, Prevention, Personalization and Participation as well as durable health.

Pharmacist trained in Corporate Strategy and Marketing, Melanie regularly update her skills. She also uses her international experience acquired in Australia, Europe and Africa working for Big-Pharma (Pfizer, Abbvie, UCB).

Her values put human and patient at the center of the health sector ecosystem. Her credo is ‘Ethical, Healthy and Durable while Economically Viable’.


Expertise:
• Global Business Strategy
• International Launches
• Business Development, In-licensing opportunities, Due diligences
• Life cycle management (R&D, pre-launch, launch, mature, loss of exclusivity)
• Market Access and Pricing strategy
• Strategic and Operational Marketing
• Profit Center Management (P&L)

Sectors:
• Lifescience & Specialty Care (Virology, Rare Diseases, Oncology, NeuroSciences)
• Pharma, Biotech

Countries and regions:
• Europe
• Australasia/Oceania
• Africa

Expériences professionnelles

Strategic advisor - business coach

MEDETHERA Strategic Advisors , Avignon - Chef d'entreprise

De Mars 2016 à Aujourd'hui

Consultant-Business Coach, j'accompagne les entreprises, organisations et porteurs de projets du secteur de la Santé à développer leur stratégie de croissance et/ou développement international.

Co-owner & managing director

Chateau de Gourdon, , Bollène - Chef d'entreprise

De Octobre 2012 à Octobre 2015

Jointly ran the business in conjunction with an other family member.

My specific responsibilities were :
- Commercial, Marketing and Export (wine & wine tourism)
- Corporate strategy
- Human Ressources

Associate director, global marketing - sleep & movement disorders

UCB (Union Chimique Belge) , Anderlecht - CDI

De Février 2012 à Juillet 2012

1. Lead the Strategy of the new formulation Global Launch, ensuring customer satisfaction, team alignment, cost-saving and timely deliverables
2. Lead the Global Brand Planning Process and Strategy
3. Lead the Campaign Refresh at the European Level
3. Support European countries in developing their strategy

Regional senior brand manager (europe) - neurosciences and rare diseases

Pfizer , Paris cedex 14 - CDI

De Avril 2011 à Janvier 2012

1. Support the Business Development team in assessing European business development opportunities for the Neurosciences and Rare Diseases portfolio (Commercial assesement of potential candidates products) - from phase II to already launched products
2. Maximize Zeldox® strategy at the European level and prior to loss of exclusivity: primarily support countries to develop and implement their strategy, assess all PSPs (pricing request) and develop dual branding / peri-LoE strategy at country level. (Zeldox® is indicated in Schizophrenia and Bipolar Disorder)

Pfizer global health fellow - media and communication

INTRAHEALTH INTERNATIONAL , Dakar

De Octobre 2010 à Mars 2011

Part of the Pfizer Global Health Fellow program (https://globalhealthfellows.pfizer.com), I have been missionned with IntraHealth in Senegal to support their Media & Communication department for both strategy development and tactical activities in order to increase their visibility in Senegal.
IntraHealth Senegal key actions are on Maternal, Neonatal and Child Health, Family Planning and Malaria prevention

Key achievements:
1. Contributed to the development of internal and external communication products in order to increase IntraHealth projects visibility
2. Developed the culture of “Best Practice sharing”
3. Assist IntraHealth technical team to develop the marketing strategy for the National Pharmacy
4. Coaching and training activities - developed 2 training modules: "Marketing Excellence, how to develop an optimal strategic plan" and "Leadership skills: Influencing people"

Regional senior brand manager (europe) - psychiatry

Pfizer , Paris cedex 14 - CDI

De Octobre 2009 à Septembre 2010

1. Lead the loss of exclusivity strategy (including generic entry at both competitors level and brand level)
2. Lead the development of the new communication strategy
3. Marketing counterpart for Northern European countries, Greece and Portugal

Regional senior brand manager (europe) - hiv

Pfizer , Paris cedex 14 - CDI

De Novembre 2007 à Septembre 2009

1. Launch of HIV brand (Celsentri) at the European level
2. Develop and implement European strategies
3. Development of European Launch Symposium (April 08) - 300 attendees
4. Development of communication platform
5. Support countries and their strategy (UK, Germany, France, Northern Europe)

Senior brand manager - hiv / oncology (australia)

Pfizer , West ryde - CDI

De Février 2007 à Novembre 2007

Strategic marketing of 2 brands
- Launch of new HIV / AIDS brand (Celsentri)
- Management and marketing of mature Oncology brand prior to loss of patent (Aromasin)

New product development manager (australia)

Pfizer , West ryde - CDI

De Décembre 2005 à Janvier 2007

Development of Market Access strategy for new products currently in development
Assess new products potential for acquisition
Work on several therapeutic area: HIV/AIDS, Antiinfectives, Neuroscience, Rheumatoid arthritis

Product manager - hiv/aids (australia)

ABBOTT AUSTRALIA , Macquarie park - CDI

De Juin 2003 à Novembre 2005

1. Strategic and tactical marketing for an HIV/AIDS brand
2. Coaching of sales team
3. Product training
4. Involvement in phase 4 clinical trials
5. Manage relationships with patient support groups.

Hospital sales representative - hiv/aids (france)

Abbott France SAS , Rungis cedex

De Janvier 2002 à Mai 2003

Hospital sales representative
North Paris area

Associate product manager - hiv/aids (france)

GlaxoSmithkline , Marly le roi cedex - CDD

De Juin 2001 à Décembre 2001

Develop support material for HIV/AIDS portfolio: patient material, support material for pharmacists, physicians in order to enhance patients quality of life.
Manage relationships with patient support groups.

Formations complémentaires

Pharmacien

UFR Pharmacie - Industrie

1993 à 2000

Strategy@HECParis

HEC Paris - Stratégie d'entreprise

2016 à 2017

ICCF@HECParis

HEC Paris - Corporate Finance

2017 à 2018

Master Intelligence Marketing - HEC Paris

HEC Paris - Marketing

2000 à 2001

Parcours officiels

HEC – Mastère Intelligence marketing

Langues

Français - Langue maternelle

Anglais - Courant

Compétences

Stratégie
Strategie d'entreprise
Stratégie commerciale /Business Strategy
Marketing and Business Development
SANTE
industrie pharmaceutique
Global marketing
Marketing
ONG
Strategic & Operational thinking
Strategic Marketing
Healthcare
coaching d'organisation
BUSINESS COACHING

Centres d'intérêt

  • Santé & Bien-être
  • Psychologie Positive
  • Médecines Complémentaires
  • Course à pied
  • Natation
  • Décoration
  • Vin