photo de profil d'un membre

Maya Oiknine

GENERAL MANAGER MBA Bilingue

Résumé

"18 years experience in global strategic marketing & business turnaround in luxury / premium industries, cosmetics and FMCGs. I have a passion for brands, I love to manage all the aspects of a business, bearing in mind and anticipating client needs, while adding value to the brand and to the business to ensure sustainable and profitable growth. I have the capability to make change happen in challenging times, thanks to strong leadership, motivating direct or indirect teams towards common goals.

Key strengths :
Strategic agility
Creative thinking & Innovative problem solving
Visionary & forward looking
Passionate, energetic and open-minded
Motivating and federating teams behind challenging goals
Hands-on execution
Strong communication and relationship skills.
Highly flexible and polyvalent, resilient, adapting to people various background and personalities, in diverse situations

Specialties:
Brand strategy
Brand equity building and positioning
Brand identity definition and implementation
360 communication development, and integrated planning
Advertising development across all media including TV, print, on-line
Product Innovation & new product development
Innovation across all touch points
Portfolio strategy
Global Consumer understanding & market research, market analysis
Team & people development
Optimisation of processes & costs
P&L responsibilities
Change management
Premium, Luxury & FMCG experience"

Expériences professionnelles

Directeur général

Staedtler France , Nanterre

De Novembre 2017 à Aujourd'hui

Directeur général / gm

Hub-Square , Paris

De Avril 2016 à Septembre 2017

Senior consultant

KINETIC CONSULTING LTD , Genève

De Mars 2015 à Mai 2016

Global brand director - parker

Newell Rubbermaid , Vernier

De Novembre 2006 à Mai 2014

Franchise manager

Johnson & Johnson , Issy-les-moulineaux

De Octobre 1999 à Octobre 2006

Formation complémentaire

MBA

Tel Aviv University - Marketing International

1996 à 1999

Parcours officiels

HEC – PIM

Langues

Espagnol - Notions

Anglais - Courant

Hébreu - Courant

Compétences

Marketing / Communication
Gestion d'équipe / Team Management
Direction de BU, P&L