photo de profil d'un membre

Maya Oiknine



18 years experience in global strategic marketing & business turnaround in luxury / premium industries, cosmetics and FMCGs. I have a passion for brands, I love to manage all the aspects of a business, bearing in mind and anticipating client needs, while adding value to the brand and to the business to ensure sustainable and profitable growth. I have the capability to make change happen in challenging times, thanks to strong leadership, motivating direct or indirect teams towards common goals.

Key strengths :
Strategic agility
Creative thinking & Innovative problem solving
Visionary & forward looking
Passionate, energetic and open-minded
Motivating and federating teams behind challenging goals
Hands-on execution
Strong communication and relationship skills.
Highly flexible and polyvalent, resilient, adapting to people various background and personalities, in diverse situations

Brand strategy
Brand equity building and positioning
Brand identity definition and implementation
360 communication development, and integrated planning
Advertising development across all media including TV, print, on-line
Product Innovation & new product development
Innovation across all touch points
Portfolio strategy
Global Consumer understanding & market research, market analysis
Team & people development
Optimisation of processes & costs
P&L responsibilities
Change management
Premium, Luxury & FMCG experience

Expériences professionnelles

Directeur général

Staedtler France , Nanterre - CDI

De Novembre 2017 à Aujourd'hui

Redynamiser la marque Staedtler en France

Directeur général / gm

Hub-Square , Paris

De Avril 2016 à Septembre 2017

At Hub-Square, we help SMEs to win thanks to an innovative IT system delivered turnkey, that enhances their performance, their agility and adaptability to market realities, with no investments.
We offer all-in-one virtual desktop packages including safety, data storage and saving, and more to come. For this, we have built the most flexible, intuitive and scalable private cloud platform for our clients.
My role is to enable the team to scale up the business rapidly, efficiently and profitably, to become leader in this market where all companies will have to play in soon.

Senior consultant


De Mars 2015 à Mai 2016

Kinetic is a Strategy and Organisational consulting group with a consistent track record in delivering market place results. Our real world expertise and tailored approach are stand-outs in the industry and deliver sustainable competitive advantage to our clients. We partner with industry leading multi-nationals, SMEs and associations / NGOs. With them, we develop Strategic choices, build Organisational capability and ensure pragmatic execution at all levels.
Check our website

Global brand director - parker

Newell Rubbermaid , Vernier - CDI

De Novembre 2006 à Mai 2014

Boost aging brands with clear positioning and rejuvenate the category.
Prior to Parker I have also worked on Paper Mate and Sharpie at a global and European level

Franchise manager

Johnson & Johnson , Issy-les-moulineaux

De Octobre 1999 à Octobre 2006

Formation complémentaire


Tel Aviv University - Marketing International

1996 à 1999

Parcours officiels



Espagnol - Notions

Anglais - Courant

Hébreu - Courant


Marketing / Communication
Gestion d'équipe / Team Management
Direction de BU, P&L