Maya Oiknine

"25+ years experience in global growth & business turnaround in luxury / premium industries, cosmetics and FMCGs. I have a passion for brands, I love to manage all the aspects of a business, bearing in mind and anticipating client needs, while adding value to the brand and to the business to ensure sustainable and profitable growth. I have the capability to make change happen in challenging times, thanks to strong leadership, motivating direct or indirect teams towards common goals. Key strengths : Strategic agility Creative thinking & Innovative problem solving Visionary & forward looking Passionate, energetic and open-minded Motivating and federating teams behind challenging goals Hands-on execution Strong communication and relationship skills. Highly flexible and polyvalent, resilient, adapting to people with various background and personalities. Specialties: Sales and business growth Brand strategy Brand equity building and positioning Brand identity definition and implementation 360 communication development, and integrated planning Advertising development across all media including TV, print, on-line Product Innovation & new product development Innovation across all touch points Portfolio strategy Global Consumer understanding & market research, market analysis Team & people development Optimisation of processes & costs P&L responsibilities Change management Premium, Luxury & FMCG experience"