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Mauricio

Mauricio Calcagnotto Garcia_Head of Marketing and Growth

Résumé

Experienced strategy and marketing professional with 13+ years’ work experience in growth-related roles, both in large companies and in startups; as an employee, as a consultant and as an entrepreneur. Experience in all phases of the development of a business, from business launch and definition of growth strategy to acquisition integration and the design of new ventures’ management processes.

I’m passionate about technology, innovation and entrepreneurship, with a particular focus on B2B data-driven businesses and international markets. I’ve led cross-functional and multicultural teams in France, Brazil and several Latin American countries. I speak four languages: English, French, Portuguese and Spanish and hold an MBA from HEC Paris with specialization in Innovation and Entrepreneurship. My main fields of expertise are Agile Marketing, Digital Marketing and Lean Startup. In the past few years I’ve been supporting early and growth-stage companies and new business divisions in the following growth-related projects:

- Go-to-market strategy: industry analysis, target market identification, market validation, MVP, business model definition, strategic and marketing plans.

- Growth strategy: identifying and scaling inbound and outbound growth levers: content marketing, SEO/SEM, social, paid (SEA, Facebook Ads, LinkedIn Ads), business development, events, partnerships, user onboarding, product and funnel optimization.

- Agile Marketing: implementation of an agile marketing process based on sprints, experiments and automation. Definition of KPIs and analytics tools, performance analysis, process organization and automation, project and team management.

- Product Marketing: user interviews, persona creation, user segmentation, value proposition, web-design, pitch presentations, content marketing (blogging, use-cases, guides, videos), coordination of marketing and sales campaigns.

In my spare time, I’m an avid surfer, snowboarder, cook, and photographer.

Expériences professionnelles

Growth and marketing manager

Bexs , Paris

De Janvier 2014 à Aujourd'hui

Head of marketing & business development

metriq , Paris

De Avril 2017 à Janvier 2019

Senior consultant

Kienbaum Executive Consultants , Porto alegre

De Mai 2009 à Novembre 2010

Strategic planning manager

Gerdau , Porto alegre

De Janvier 2006 à Février 2009

Formations complémentaires

Master in Finance

UFRGS - Finance

2007 à 2008

Bachelor

UFRGS - Marketing

1999 à 2006

Parcours officiels

HEC – MBA HEC

Langues

Portugais - Langue maternelle

Anglais - Courant

Français - Courant

Espagnol - Technique

Italien - Notions

Compétences

Marketing and Business Development
Strategy
Growth management
GROWTH HACKING
Advanced analytics
Market Research, Strategy , Analytics
Data management & analytics
google analytics
SEM, SEO, adwords
international business development
international expansion
Go to market strategy
Product marketing
digital marketing strategy
Digital Transformation
business planning
Startup development
scale up
Business Developement
Marketing
digital marketing
inbound marketing

Centres d'intérêt

  • snowboarding
  • surfing
  • photography
  • arts
  • cooking
  • travelling
  • writing
  • literature
  • economy
  • technology
  • politics
  • music
  • cinema