Mattias

Scope:
• Creation (from scratch) of a Content Factory and build up of a Content Marketing strategy focusing on lead generation (MQL/SQL), sales enablement and brand awareness
• Launch of an organic media addressing to healthcare professionals communities
• Development of a Community Marketing strategy focusing on lead generation (growth & acquisition) and user engagement (customer satisfaction & upsell, within multiproduct context)
• Management of a team of 6 experts (Content, Community Management, Social Media, Advocacy, Influence, Customer Care)
• Budget forecasting & monitoring
• Agencies & Freelancers relationship management
• Performance monitoring & analysis

Skills:
Management - Marketing - Content Marketing - Content Strategy - Content Factory - Lead Generation (MQL/SQL) - Growth Marketing - Digital Marketing - Community Management - Customer Experience - Social Media - Advocacy - Media - SEO - SEA - SEM -

Creation (from scratch), management and development of Content department and offer (strategy, process, partnerships, production, pricing), to medium and large B2B companies, French and International.

• Content Strategy:
editorial consulting, personas, buyer cycles, content scenarios, diffusion strategy, SEO, inbound, lead generation, acquisition, activation, nurturing, marketing automation, platform implementation, social media

• Content Factory/Production:
editorial planning and committees, production follow-up and process, hiring and management of 20+ freelance partners (editorial, creative, developer, translator, iconographer), quality review and control

• Content Performance:
editorial guidelines, SEO and keyword positioning analysis, KPI definition, analytics, CRO & UX, scoring, dashboarding

Clients (Industry, Financial Services, Tech): Air Liquide, Valeo Service, Arkema, Thales-Gemalto, Euler Hermes, LG, ALD Automotive, AMV, ATOL, Boucheron, Docaposte, Kone, Lectra, Grandvision, Mercer, Nespresso, Talentsoft, Algeco, Worldline...

https://www.awe.fr/agence-content-marketing-b2b

Corporate Communications & Content Strategy @ Groupe Terre de Sienne - Influence, PR & Com Strategy

• Corporate Communications Consulting
• Influence & PR Strategy
• Content production: digital, print, video, social media
• New Business Development

Clients (Real Estate, Infrastructure, HR coms, Industry): BNP Paribas Real Estate, Bureau Veritas, L'Oréal, Arkema, Société Foncière Lyonnaise)

● Corporate communications consulting & editorial content strategy (website redesign, blogs, print
magazines, newsletters, video, infographics, social media, events)
● Editorial & digital project management (liaised with customers on a daily basis; lead editorial committee
meetings; coordinated web agencies, graphic studios, journalists, translators and webmasters)
● Brand content & native advertising campaigns (in partnerships with Les Echos)
● New business & competitive bidding