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Mattias

Mattias KRAN - CMO

Résumé

13+ years of experience in marketing, communication, content and media, working in both agencies and corporate roles.

I am thrilled about delivering strategies that engage communities and prospects, and building strong relationships with clients, users, business partners and influencers.

I lead a team of experts in creating and executing a growth marketing strategy that focuses on lead generation, client acquisition, sales conversion & upsell, customer engagement, user retention and satisfaction.

Always eager to learn new skills, explore new opportunities, and collaborate with other professionals in the field, and beyond: culture, art, entertainment, sport… Let’s talk :-)

Expériences professionnelles

Chief marketing officer (cmo)

Publicis France , Paris

De Septembre 2024 à Aujourd'hui

Bizon is Publicis Groupe’s full-funnel Amazon agency:
• We specialize in accelerating brand performance on Amazon through tailored strategies in Retail Media, Retail Operations, Brand Content, and Distribution.
• With a team of 90+ Amazon experts and a track record of 1,000+ clients across France and international markets, we operate from our offices in Paris, London, and Milan.
• Our close relationship with Amazon gives us privileged access to insights, tools, and expertise that help brands grow faster and perform better.

As Chief Marketing Officer, I lead our efforts on Brand, Acquisition & Insights:
• Growth Marketing
• Corporate Coms
• International Expansion
• Intelligence Marketing
• Customer Success

Director of content marketing & customer engagement

Doctolib , Levallois-perret

De Juin 2020 à Septembre 2024

Head of content

Dékuple , Montreuil

De Mai 2018 à Juin 2020

Corporate communications consultant / project director

Terre de Sienne , Boulogne-billancourt

De Mars 2017 à Mai 2018

Editorial & digital project director

WordAppeal , Paris

De Février 2014 à Avril 2017

Conseil / media, communication & content

BearingPoint France , La défense

De Janvier 2013 à Février 2014

Stratégie / direction de la planification stratégique

TF1 Sa

De Août 2012 à Novembre 2012

Etudes marketing / marketing edition

Groupe Canal+

De Mars 2011 à Août 2011

Audit financier / financial services

KPMG

De Septembre 2010 à Février 2011

Account management

HAVAS WORLDWIDE NYC , Nyx

De Mai 2010 à Août 2010

Corporate communication

HAVAS WORLDWIDE PARIS

De Mai 2009 à Août 2009

Formations complémentaires

Master of Science (MSc)

HEC School of Management / HEC Paris

2008 à 2012

Majeure Marketing
Track "Digital Innovation for Business"

Echange académique

Singapore Management University

2009 à 2009

Parcours officiels

HEC – Grande école

Langues

Anglais - Courant

Français - Langue maternelle

Allemand - Notions

Suédois - Notions

Compétences

Marketing / Communication
financial planning and analysis
content marketing
Strategy
management

Centres d'intérêt

  • culture
  • entertainment
  • art
  • sport
  • media