Successful & passionate performance-driven executive exploring new exciting opportunities (France - Paris Area / USA).
15 years of experience in Consumer Packaged Goods & Consumer Healthcare. Showed success in delivering top to bottom line growth, leading and implementing brand, product, in-store & digital strategies at local, area and global levels.
Legally permitted to work in the US (Green Card) and in the European Union.
LinkedIn Profile: https://www.linkedin.com/in/Cheyrou
Advertising (TV, Facebook, Youtube) Work available at: http://bit.ly/CheyrouYouTube
Marketing vp - north america & europe
RB , Massy
De Juin 2014 à Aujourd'hui
Cross-Functional Area Lead Across Europe and North America for Veet & Calgon businesses:
- Drives brand vision, strategy and creates communications, media and trade activation packages for 50 countries
- Innovation Leader: creates area launch plans & influences innovation pipeline, delivering the largest Veet initiative in 20 years
- Digital Transformer: multiplies digital investments x10 on Veet by designing a clear digital strategy and developing bespoke assets
- Manages a cross-functional team of 15 people