photo de profil d'un membre

Matthieu Matthieu Cheyrou

Marketing VP / Directeur Marketing

cheyroum@gmail.com - (929) 318-7663

Résumé

Successful & passionate performance-driven executive exploring new exciting opportunities (France - Paris Area / USA).

15 years of experience in Consumer Packaged Goods & Consumer Healthcare. Showed success in delivering top to bottom line growth, leading and implementing brand, product, in-store & digital strategies at local, area and global levels.

Legally permitted to work in the US (Green Card) and in the European Union.

LinkedIn Profile: https://www.linkedin.com/in/Cheyrou
Advertising (TV, Facebook, Youtube) Work available at: http://bit.ly/CheyrouYouTube

Expérience professionnelle

Marketing vp - north america & europe

RB , Massy

De Juin 2014 à Aujourd'hui

Cross-Functional Area Lead Across Europe and North America for Veet & Calgon businesses:
- Drives brand vision, strategy and creates communications, media and trade activation packages for 50 countries
- Innovation Leader: creates area launch plans & influences innovation pipeline, delivering the largest Veet initiative in 20 years
- Digital Transformer: multiplies digital investments x10 on Veet by designing a clear digital strategy and developing bespoke assets
- Manages a cross-functional team of 15 people

Parcours officiels

HEC – Grande école

Compétences

Marketing / Communication
Digital
Trade marketing
Produits de grande consommation
P&L management
Leadership and Management
Consumer goods
COMITE DE DIRECTION
Consumer Healthcare