Mahmoud ELDEEB

Salam Technology is a leading digital infrastructure systems integrator and technology solutions provider. Salam Technology specializes in IT, security, automation and telecommunications, Salam Technology provides cutting-edge technology solutions to help business clients maintain their competitive edge and be more innovative.

• Spearheaded merger of two business units (Omnix Qatar & Salam Technical Services) to establish Salam Technology, now valued at $200m, a subsidiary of Qatari conglomerate Salam International Investment.
• Responsible for strategic, financial, Net Profit, Cash flow, P&L, operational, technical planning and execution necessary to build a leading technology and systems integration firm within Qatar and the Middle East region, while supervising and mentoring an overall total staff of 530, spread across multiple functional units, with 9 senior manager and team leader report directly to me.
• Established new company philosophy & methodology to meet corporate objectives and align with market trends and forecasts.
• Developed new vision, mission, values and strategic plans for portfolio of companies, providing the foundation for technical and financial execution while building a strong business pipeline valued at over $850m.
Selected Achievements
• Directed company’s turnaround, including strong profitability within 9 months of takeover, averaging 17% YoY growth for 13 consecutive profitable years, with 43% ROCE, resulted in positive cash flow and generating $38m as an economic adding value to the shareholders (EVA).
• Repeatedly, overachieved set budget, goals and KPIs
• Led organization through a major restructuring (Value Creation Plan), which tripled company valuation from $60m (2011) to $182m (2016) while creating new revenue through new product and service offerings.
• Won a bid for the single largest technology integration project ever negotiated within the Middle East at $380m. (2016)
• Strategically positioned the company for a potential acquisition by telecom giant Ooredoo Group, with a confirm valuation of $200m (2016-2017)
• Implemented ISO 9001:2008, 27001 and 14001 to counteract deficiencies, improving productivity and profitability.
• Attracted new business, implemented operational efficiencies, standardized processes, and introduced automated tools to increase gross margins by 13%, reduce operating expenses by 21.5%, and improve market share by 18%.
• Effectively contributed to the overall group topline & bottom-line by 18% & 22% respectively
• Spearheaded new office automation BU by negotiating strategic joint venture with Canon, Inc., resulting in a net free cash income increase of $8m. (2014)
• Introduced over 8 JVs to augment and accelerate growth.

Board Member | Augmented Growth & JVs
Successfully, established 8 newly JVs, that diversified the portfolio of Salam Technology within adjacent business, and I assumed a voting board member seat in the following JVs.

Recruited as a member of the IPG leadership team, focused on large-scale corporate customers, accountable for the regional balanced scorecard of revenue, margin, and market share metrics. Drove strategic growth plan for the Imaging & Printing Group (IPG) by developing a robust strategic business plan and performance management system. Directedly Manage a team of 8 sales, 6 technical leads, and 3 administrators across 11 countries. Managed a network of 23 direct partners (Tir-1) across the Gulf, Lebanon, Jordan, and Egypt. Sharply, enhanced indirect sales model, resulting in the generation of a steady revenue stream at a lower cost. Attended to the top 3 lighthouse clients and other large-scale corporate customers.

• Shortly, built a $280m healthy proven pipeline with a 70% closing rate.
• Overachieved targets for 3 consecutive halves by 23%, 36%, and 87% respectively.
• Won $115m of new hardware and consumables business while landing multi-million-dollar deals with leading telecom, petrochemical, and government organizations, including ARAMCO, Emirates Airlines, UAE Ministry of Education, and Etisalat.
• Managed a network of 23 direct partners (Tir-1) across the Gulf, Lebanon, Jordan, and Egypt; enhanced indirect sales model, resulting in the generation of a steady revenue stream at a lower cost.