photo de profil d'un membre

Lina

Résumé

Warrior by heart and equalist by brain, I am striving to become a marketing expert in a vibrant international company which will enable me to apply both my strong analytical skills and remarkable creative potential.

Expériences professionnelles

Global marketing intern

BEIERSDORF AG , Hamburg

De Juillet 2020 à Aujourd'hui

• Gifting & Seasonals marketing for NIVEA in the Americas, EMEA, South-East Asia, and Oceania.
• Largely contributed to sell-in argumentation, visuals creation, next-season assortment proposition and optimisation of the existing one, research and incorporation of the market trends, orders planning, sustainability ideation, competitor analysis and strategic recommendation.
• Devised 12 initiatives to activate women face care and men personal care sets.
• Exceeded the planned 50% of range being sustainable by introducing “green” items and materials.

Trade marketing intern

Ferrero International , Москва

De Juin 2019 à Août 2019

• Accounted for sell-in and promo propositions, out-of-stock management, and estimation of the sales plan fulfillment for the major retail chain client – Tander (15000 shops in Russia).
• Ensured an on-schedule implementation of the project proposed by Category Management Department for Tander – the new planogram based on the consumer moments.
• Redesigned the merchandising management (instructed regional sales managers via WhatsApp, illustrated mistakes in the in-store product placement with photos, implemented weekly ratings), which increased the compliance with the new planogram in Tander by 30%.
• Enforced the start of sales for 4 strategically important innovations (Raffaello Raspberry, Kinder Pingui Cherry, etc.) by negotiating sell-in propositions and product specifications.

Customer development intern

Unilever , Москва

De Février 2019 à Mai 2019

• In a team of five, devised a set of metrics required to tailor the sales analytics platform of the Food Division to the needs of the Ice Cream Division to track the secondary B2B sales (sales made by Unilever’s distributors and retail chain clients).
• Enriched the sales analytics platform for the Ice cream Division with the key data on the secondary B2B sales twice as fast than initially planned.
• Improved the accuracy of performance evaluation of the field teams by 7% by eliminating errors in data for 500 most problematic points of sales.
• Provided the management with weekly and monthly analysis on the performance of the field teams in all points of sales across the country.

Media buying intern

Tele2 Russia , Москва

De Juillet 2018 à Septembre 2018

• Preparation of the marketing materials, communication with advertising and media planning agencies, web analytics tracking (Google Ads), recommendations on the ads’ performance, media plan creation and fulfillment estimation.

Digital marketing intern

Mail.Ru Group , Москва

De Juin 2017 à Août 2017

• Launched advertising campaigns on social media and via Google Ads to promote 4 apps of Mail.Ru (‘Maps.me’, ‘Delivery Club’, ‘Am.ru’, ‘Youla’) using target audience segmentation and A/B testing of the advert designs, placements, and cost-per-click/-impression choice.
• Attracted 6235 users to the app ‘Am.ru’ in a week by distributing the budget of $4K among the advert designs based on their performance metrics (CPC, CPM, CTR, CR, etc.).

Formation complémentaire

Bachelor

Lomonosov Moscow State University - Management

2015 à 2019

Parcours officiels

HEC – Master in Marketing

Langues

Russe - Langue maternelle

Français - Technique

Allemand - Technique

Anglais - Courant

Centres d'intérêt

  • Drawing
  • creative writing
  • singing