Laurent

•Lead Epiroc group global e-commerce marketing strategy and solutions, drive digital transformations to grow on-line channel.
•Define and implement go-to-market strategies with product offering, pricing tactics & customer relationship management.
•Design and develop digital marketing initiatives that maximize brand awareness, grow leads, and drive conversions.
•Engage audiences with content and advertising on social media and digital media networks (Google, Meta, LinkedIn).
•Partner with internal and external stakeholders to identify and deploy technologies supporting the customer experience.

• Responsible for marketing planning, product , digital, communication and leading a team of 18.
• Managing yearly media budget above 10 M€, and commercial incentives budget above 50 M€.
• Conducting a cross-functional 3-year growth plan to enhance brand awareness and profitability.
• Implementing online advertising campaigns with effective SEO, social media & retail campaigns.
• Deployed new digital marketing strategy and improved leads conversion to sales +25%.

• Responsible for Nissan Micra and managing a team of 3.
• Successfully launched new generation Micra in Europe.
• Developed a 5-year life cycle plan with product developments to increase competitiveness.
• Created integrated digital marketing strategies to drive customer engagement.
• Managed commercial offers and incentives with all European business units.

• Introduced partnership between Nissan & music label, Ministry of Sound, to animate life cycle.
• Coordinated marketing content and communication campaigns to increase product awareness.
• Achieved crossover market leadership in Europe for three consecutive years.

• Implemented dealer network growth plan through salesforce recruitment & new showrooms.
• Defined monthly supply & inventory strategies to improve brand & dealer profitability.
• Designed local promotional campaigns to increase local dealer performance.
• Animated dealers network salesforce through monthly incentives and sales competitions.

• Organized the marketing launch of new models (Qashqai, Qashqai+2, Murano).
• Led media and training events to promote new models introduction in both countries.
• Supported set-up of new business developments with launch of pricing and customer lead tools.
• Built product life cycle plan through the launch of limited editions and partnerships.