Résumé
Graduate from HEC Paris Bac 5+ in Marketing. Five years of international professional experience in digital marketing, e-commerce, and marketing communications. Fluent in English, Ukrainian and Russian, and business French.
Expériences professionnelles
Chef de projets marketing
SNECI , Levallois perret
De Août 2018 à Aujourd'hui
SNECI is an international automotive services company with expertise in commercial development and industrial performance.
As the Marketing Project Manager, I lead SNECI's global marketing activities to build a recognized brand, promote our services, and generate new business opportunities.
My achievements in this role include:
- Developing and implementing an international multi-channel B2B marketing strategy that generated new clients
- Captured inbound leads by improving the company’s search visibility by 300%
- Increased website traffic by 53% through SEO, email, and social media campaigns
My responsibilities include:
- Managing the company's WordPress website in five languages
- Creating web content in English, French, and Russian and optimizing it for Google, Yandex, Baidu, and other search engines
- Building email marketing templates, managing contact lists in MailChimp and Salesforce, and creating automated email workflows
- Using Google Analytics, Google Search Console, Salesforce, LinkedIn Analytics, and Excel databases to track and report on the performance of marketing efforts.
- Designed custom illustrations, icons, infographics, and presentations for the CEO, Board of Directors, and the sales team.
- Acted as a key member of a team tasked with delivering a client-facing market study
Assistante chef de produit e-commerce, webmarketing
SORS Paris , Paris
De Juin 2017 à Janvier 2018
- Managed the company’s product portfolio by updating content on e-commerce platforms and designing sales catalogues
- Designed a monthly email newsletter for 1 900 B2B and B2C subscribers using MailChimp
- Managed an external advertising agency to launch and optimize over 15 Google AdWords campaigns
- Created content for the company’s three websites (Shopify and Squarespace) and four niche online platforms
- Designed impactful print and digital marketing collateral to support the company’s sales team
Digital marketing manager
Bogatska Art , Kyiv
De Février 2016 à Septembre 2017
- Managed an international social media community on Facebook (2 267 followers), Pinterest and Instagram
- Developed and implemented a multichannel digital marketing strategy that increased brand awareness on 2 continents
- Created and optimized weekly Facebook, Pinterest and Instagram paid ads boosting sales by 75%
- Conducted monthly international Google AdWords campaigns that increased web traffic by 80%
Marketing and communications director
180 Degrees Consulting , Київ
De Avril 2014 à Mai 2015
- Promoted and managed the corporate Facebook page to improve awareness and drive traffic to the website
- Coordinated marketing communications campaigns for four major clients, 16 employees, and partner universities
- Launched and managed the organization’s Wordpress microsite on the parent organization’s official website
- Created weekly email newsletters using MailChimp to educate clients and build loyalty
Formation complémentaire
Bachelor
National University “Kyiv-Mohyla Academy” - Marketing and Business Administration
2012 à 2016
Parcours officiels
Langues
Allemand - Notions
Anglais - Courant
Français - Courant
Russe - Courant
Ukrainien - Langue maternelle