photo de profil d'un membre

Huong Ly

Expériences professionnelles

Mba summer consultant

YOOX NET-A-PORTER , Milano

De Juin 2018 à Août 2018

• Developed retail strategy for the Russian market focusing on pricing, promotions, and services. Performed competitor analysis, benchmarking and recommended the best online shopping practices in Russia.
• Introduced targeted sales promotions approach to different customer segments based on average order value, frequency, item value and client's socioeconomic profile with a potential to increase revenues by 20%.
• Identified key service improvements (express delivery, return policy and payments options) and devised the implementation roadmap.

Investment banking associate

Crédit Suisse , Moskva

De Mai 2013 à Octobre 2015

SELECTED TRANSACTIONS
• Advised the largest fixed-line operator in Russia Rostelecom on Joint Venture deal with Tele2 (US$7.8bn). The deal led to the creation of a new mobile player and transformed the whole telecom landscape in Russia. Analyzed Russian telecom market, evaluated strategic alternatives for Rostelecom, identified key synergies of the Joint Venture.
• Led a team of three junior analysts on the acquisition of Russian power producer by a Chinese energy conglomerate (c. US$1.2bn), building a complex financial model to evaluate the intrinsic value of the company. Developed Russian utilities 101 pitch materials for Chinese client. This resulted in the client’s improved understanding of the sector and led to the winning bid.
• Developed the merger strategy for a leading Russian retailer and international retail chain’s subsidiary in Russia, evaluating the impact of the transaction on shareholder value (c. US$200m).

Formation complémentaire

MBA - Exchange Student

Keio Business School

2018 à 2018

Cross-cultural marketing studies and business practices in Japan. The characteristics of Japanese consumer behaviour in "soft luxury goods” market (term paper).

Parcours officiels

HEC – MBA HEC

Langues

Russe - Langue maternelle

Vietnamien - Langue maternelle

Français - Courant

Anglais - Courant

Compétences

retail strategy
Consulting
sql
M&A
Financial Modelling
Emerging Markets
Russia
IPO
Adobe Photoshop
lightroom

Centres d'intérêt

  • Photography (Photo project about Japan selected and published in L’Officiel Voyage Sept-16 issue.)