Expériences professionnelles
Freelance marketing digital
Fario Conseil , Lyon
De Décembre 2017 à Aujourd'hui
► EXPERTISES
Stratégie Digitale
- Audit Media
- Recommandation de Mix Media
- Definition des KPIs
- Formations
Marketing Digital
- Search : Google Ads | Bing Ads
- Social: Facebook Ads | LinkedIn Ads
- Display & Vidéo : GDN | DBM | Youtube
- A/B Testing : Google Optimize | A/B Tasty
- Création de site web : Wordpress
Mesure
- Web Analytics : Google Analytics | Adobe Analytics
- Tag Management : Google Tag Manager
- Reporting : Google Data Studio | Tableau
Senior business analyst - google analytics 360
Google France , Paris
De Janvier 2016 à Septembre 2017
- Business analysis and process automatisation
- Product stickiness activation programs for top GA360 clients
- Business planning and sales opportunities
Senior analytical lead
Google France , Paris
De Janvier 2013 à Décembre 2015
Working in the top account sales team to helt Lead Generation advertisers (Finance, Local) to get the most out of online advertising through unique, actionable insights :
- Leading and delivering data-driven recommendations
- Multitouch attribution projects (Google Analytics)
- Ergonomics & design analyses and first impressions to improve conversion funnel
- Opportunity and market sizing
Account strategist - finance industry
Google France , Paris
De Mars 2011 à Décembre 2012
Campaigns optimizations and strategic consulting (SEM, Display, Mobile, Analytics) for finance major accounts.