photo de profil d'un membre


Chief Marketing Officer


Board Member with a leadership built on 17 years of marketing and sales experience. Market vision on the challenge of digital transformation. Customer oriented and value creation. New strategy for the Cloud/SaaS market (Software as a Service). Business model transformation.

Expériences professionnelles

Vice president, marketing southern europe

Sage , La garenne-colombes - CDI

De Novembre 2017 à Aujourd'hui

Third largest Europe software company, one of the world leader – Southern Europe 2018 : Revenue € 320 million - 1600 employees.
• Global strategy: analysis, recommendation on the company's orientations and execution of the strategy for the region.
• Business Model Transformation in the Cloud, included subscription model.
• Go To Market Strategy: alignment of all stakeholders.
• Portfolio management: rationalization.
• Marketing talent management: 20 employees including 2 directors.
• Market tendances and research.
• P&L: Business Plan in collaboration with the financial department

Chief marketing officer - board member

EBP Informatique , Rambouillet - CDI

De Août 2013 à Novembre 2017

One of the French leader on the software market. Turnover 2016: 40 million € - 500 employees.
• Marketing and communication strategy for France, Belgium, Switzerland and Spain: mix, brand strategy, mediaplanning.
• Turnover Growth of 25% from 2013 to 2016.
• Redefining marketing guidelines: up market strategy growth accounting for 30% of turnover in 2016.
• Management of the 40 marketing employees including 7 managers ("customer centric"). EBP ranked number 9 of French companies where marketing professionals are the happiest and most motivated (may 2017 ranking).
• Leadership: company and market vision on the challenge of digital transformation in 2020.
• Strategic views: new business model for Cloud/SaaS (Software as a Service) products and company orientations.
• Communication: awareness growth by 10 points in 3 years thanks to an off-line and online media plan including TV.
• Digital: new website, Search Engine Optimization internalization, social media, Facebook fan multiplication by 4 in 1 year.
• Products: new product strategy for the Cloud/SaaS (Software as a Service) market, 45% of the Group's growth in 2016.
• Customers Insights: "focus group" to identify customer expectations, research and identification of market trends through ongoing monitoring.
• Budget: € 2.5 million

Marketing director

BSH Bosch and Siemens Home Appliances Group , Saint-ouen - CDI

De Mai 2009 à Août 2013

One of the world's leading manufacturers of household appliances - France 2012: Turnover 554 million € - 539 employees.
• In charge of Bosch, Siemens, Neff, Gaggenau and Viva brands.
• Built partnerships (detergent, food, and textile) / Speak in LSA conference on sales promotions.
• Managed a Team of 8 people / Was an active member of the BSH International High Potential Program (Junior Executive Pool).
• Sales Promotions: network support concept for traditional retailers and merchandising concept for a French key account.
• Consumer Operations: BSH Award in 2011 for the best consumer operation “instant gagnant” (40 countries listed). Sales growth by 7% on the concerned products.
• Shops: Point Of Sales, “Shopper journey”, consumer’s experience.
• Digital: acquisition of 15.000 fans in 3 months thanks to the operation "Rio" (cartoon) on the Bosch Facebook page.
• Customers Insights: product presentations and adaptation of main arguments based on customer feedback.
• Budget: € 4 million

Head of product manager and sales promotions

konica Minolta Business Solutions , Carrières-sur-seine - CDI

De Avril 2007 à Avril 2009

One of the world leaders in digital printing industry. France 2009 (31/03/2009): Turnover € 269 million - 1000 employees.
• In charge of product strategy and marketing mix for all markets: office, production printing, vertical.
• Managed a Team of 6 people and implemented it.
• ”Imprimez Mieux (Print better)” strategy - N°1 color French market in 2008.

Product manager

konica Minolta Business Solutions , Carrières-sur-seine - CDI

De Novembre 2002 à Mars 2007

One of the world leaders in digital printing industry. France 2009 (31/03/2009): Turnover € 269 million - 1000 employees.
• Leader on color products: Konica Minolta strategy.
• Created a national competition product demonstration: 500 salesmen.
• Award: KONICA MINOLTA Managers 2006.
• “Full Color” strategy – N°1 color French marketing in 2006.

Sales engineer

Sagemcom , Rueil malmaison cedex - CDI

De Janvier 2001 à Octobre 2002

European leader in the market for communicating terminals - 2002: turnover of € 1,765 million - 4,000 employees.
• Business development in BtoB of high-tech products (internet server) / Achieved 141% of the sales plan.

Formations complémentaires

Responsable Marketing

Wesford Business School - Marketing

1999 à 2000

Business School

Grenoble Ecole de Management - Business School, Marketing Manager

1998 à 1999




Parcours officiels



Anglais - Courant

Français - Langue maternelle

Espagnol - Notions


stratégie marketing
marketing mix
lancement de produits
stratégie produit
nouveaux concepts point de vente
Trade marketing
Vente B2B
Développement commercial
Direction Générale

Centres d'intérêt

  • Music : Piano Travels : Europe
  • Tunisia
  • Martinique
  • Jamaica
  • Thailand
  • Japan
  • Brazil
  • Canada
  • USA