photo de profil d'un membre

Guillaume

Chief Marketing Officer

Résumé

Board Member with a leadership built on 17 years of marketing and sales experience. Market vision on the challenge of digital transformation. Customer oriented and value creation. New strategy for the Cloud/SaaS market (Software as a Service). Business model transformation.

Expériences professionnelles

Vice president, marketing southern europe

Sage , La garenne-colombes - CDI

De Novembre 2017 à Aujourd'hui

Third largest Europe software company, one of the world leader – Southern Europe 2018 : Revenue € 320 million - 1600 employees.
• Global strategy: analysis, recommendation on the company's orientations and execution of the strategy for the region.
• Business Model Transformation in the Cloud, included subscription model.
• Go To Market Strategy: alignment of all stakeholders.
• Portfolio management: rationalization.
• Marketing talent management: 20 employees including 2 directors.
• Market tendances and research.
• P&L: Business Plan in collaboration with the financial department

Chief marketing officer - board member

EBP Informatique , Rambouillet - CDI

De Août 2013 à Novembre 2017

One of the French leader on the software market. Turnover 2016: 40 million € - 500 employees.
• Marketing and communication strategy for France, Belgium, Switzerland and Spain: mix, brand strategy, mediaplanning.
• Turnover Growth of 25% from 2013 to 2016.
• Redefining marketing guidelines: up market strategy growth accounting for 30% of turnover in 2016.
• Management of the 40 marketing employees including 7 managers ("customer centric"). EBP ranked number 9 of French companies where marketing professionals are the happiest and most motivated (may 2017 ranking).
• Leadership: company and market vision on the challenge of digital transformation in 2020.
• Strategic views: new business model for Cloud/SaaS (Software as a Service) products and company orientations.
• Communication: awareness growth by 10 points in 3 years thanks to an off-line and online media plan including TV.
• Digital: new website, Search Engine Optimization internalization, social media, Facebook fan multiplication by 4 in 1 year.
• Products: new product strategy for the Cloud/SaaS (Software as a Service) market, 45% of the Group's growth in 2016.
• Customers Insights: "focus group" to identify customer expectations, research and identification of market trends through ongoing monitoring.
• Budget: € 2.5 million

Marketing director

BSH Bosch and Siemens Home Appliances Group , Saint-ouen - CDI

De Mai 2009 à Août 2013

One of the world's leading manufacturers of household appliances - France 2012: Turnover 554 million € - 539 employees.
• In charge of Bosch, Siemens, Neff, Gaggenau and Viva brands.
• Built partnerships (detergent, food, and textile) / Speak in LSA conference on sales promotions.
• Managed a Team of 8 people / Was an active member of the BSH International High Potential Program (Junior Executive Pool).
• Sales Promotions: network support concept for traditional retailers and merchandising concept for a French key account.
• Consumer Operations: BSH Award in 2011 for the best consumer operation “instant gagnant” (40 countries listed). Sales growth by 7% on the concerned products.
• Shops: Point Of Sales, “Shopper journey”, consumer’s experience.
• Digital: acquisition of 15.000 fans in 3 months thanks to the operation "Rio" (cartoon) on the Bosch Facebook page.
• Customers Insights: product presentations and adaptation of main arguments based on customer feedback.
• Budget: € 4 million

Head of product manager and sales promotions

konica Minolta Business Solutions , Carrières-sur-seine - CDI

De Avril 2007 à Avril 2009

One of the world leaders in digital printing industry. France 2009 (31/03/2009): Turnover € 269 million - 1000 employees.
• In charge of product strategy and marketing mix for all markets: office, production printing, vertical.
• Managed a Team of 6 people and implemented it.
• ”Imprimez Mieux (Print better)” strategy - N°1 color French market in 2008.

Product manager

konica Minolta Business Solutions , Carrières-sur-seine - CDI

De Novembre 2002 à Mars 2007

One of the world leaders in digital printing industry. France 2009 (31/03/2009): Turnover € 269 million - 1000 employees.
• Leader on color products: Konica Minolta strategy.
• Created a national competition product demonstration: 500 salesmen.
• Award: KONICA MINOLTA Managers 2006.
• “Full Color” strategy – N°1 color French marketing in 2006.

Sales engineer

Sagemcom , Rueil malmaison cedex - CDI

De Janvier 2001 à Octobre 2002

European leader in the market for communicating terminals - 2002: turnover of € 1,765 million - 4,000 employees.
• Business development in BtoB of high-tech products (internet server) / Achieved 141% of the sales plan.

Formations complémentaires

Responsable Marketing

Wesford Business School - Marketing

1999 à 2000

Business School

Grenoble Ecole de Management - Business School, Marketing Manager

1998 à 1999

Associations

ADETEM

http://www.adetem.org

Membre

Parcours officiels

HEC – EMBA HEC

Langues

Anglais - Courant

Français - Langue maternelle

Espagnol - Notions

Compétences

stratégie marketing
communication
Digital
management
leadership
marketing mix
lancement de produits
stratégie produit
nouveaux concepts point de vente
Trade marketing
Events
EVENEMENTIEL
Vente B2B
Développement commercial
Direction Générale
Marketing
Stratégie
P&L

Centres d'intérêt

  • Music : Piano Travels : Europe
  • Tunisia
  • Martinique
  • Jamaica
  • Thailand
  • Japan
  • Brazil
  • Canada
  • USA