Guillaume

Third largest Europe software company, one of the world leader – Southern Europe 2018 : Revenue € 320 million - 1600 employees.
• Global strategy: analysis, recommendation on the company's orientations and execution of the strategy for the region.
• Business Model Transformation in the Cloud, included subscription model.
• Go To Market Strategy: alignment of all stakeholders.
• Portfolio management: rationalization.
• Marketing talent management: 20 employees including 2 directors.
• Market tendances and research.
• P&L: Business Plan in collaboration with the financial department

One of the French leader on the software market. Turnover 2016: 40 million € - 500 employees.
• Marketing and communication strategy for France, Belgium, Switzerland and Spain: mix, brand strategy, mediaplanning.
• Turnover Growth of 25% from 2013 to 2016.
• Redefining marketing guidelines: up market strategy growth accounting for 30% of turnover in 2016.
• Management of the 40 marketing employees including 7 managers ("customer centric"). EBP ranked number 9 of French companies where marketing professionals are the happiest and most motivated (may 2017 ranking).
• Leadership: company and market vision on the challenge of digital transformation in 2020.
• Strategic views: new business model for Cloud/SaaS (Software as a Service) products and company orientations.
• Communication: awareness growth by 10 points in 3 years thanks to an off-line and online media plan including TV.
• Digital: new website, Search Engine Optimization internalization, social media, Facebook fan multiplication by 4 in 1 year.
• Products: new product strategy for the Cloud/SaaS (Software as a Service) market, 45% of the Group's growth in 2016.
• Customers Insights: "focus group" to identify customer expectations, research and identification of market trends through ongoing monitoring.
• Budget: € 2.5 million

One of the world's leading manufacturers of household appliances - France 2012: Turnover 554 million € - 539 employees.
• In charge of Bosch, Siemens, Neff, Gaggenau and Viva brands.
• Built partnerships (detergent, food, and textile) / Speak in LSA conference on sales promotions.
• Managed a Team of 8 people / Was an active member of the BSH International High Potential Program (Junior Executive Pool).
• Sales Promotions: network support concept for traditional retailers and merchandising concept for a French key account.
• Consumer Operations: BSH Award in 2011 for the best consumer operation “instant gagnant” (40 countries listed). Sales growth by 7% on the concerned products.
• Shops: Point Of Sales, “Shopper journey”, consumer’s experience.
• Digital: acquisition of 15.000 fans in 3 months thanks to the operation "Rio" (cartoon) on the Bosch Facebook page.
• Customers Insights: product presentations and adaptation of main arguments based on customer feedback.
• Budget: € 4 million

One of the world leaders in digital printing industry. France 2009 (31/03/2009): Turnover € 269 million - 1000 employees.
• In charge of product strategy and marketing mix for all markets: office, production printing, vertical.
• Managed a Team of 6 people and implemented it.
• ”Imprimez Mieux (Print better)” strategy - N°1 color French market in 2008.

One of the world leaders in digital printing industry. France 2009 (31/03/2009): Turnover € 269 million - 1000 employees.
• Leader on color products: Konica Minolta strategy.
• Created a national competition product demonstration: 500 salesmen.
• Award: KONICA MINOLTA Managers 2006.
• “Full Color” strategy – N°1 color French marketing in 2006.