photo de profil d'un membre

François

B2B Marketing Director / Marketing Transformation Consultant

francois.giraud@gmail.com

Résumé

Accomplished marketing executive with extensive experience implementing impactful go-to-market strategies and transformation of marketing functions and their processes. Strong credentials of establishing multi-cultural teams in B2B industries such as telecoms, IT, media, utilities and professional services (big four).

A result-oriented leader who inspires people through clearly defined plans, goals and actionable outputs, as well as infectious enthusiasm. Developing individuals by fully utilizing their potential and encouraging them to learn and enhance their skills. A balanced thinker and doer, driven by the opportunity for his team to make an impact.

Key competencies:
B2B marketing • marketing P&L • marketing transformation • planning & budgeting • digital go-to-market strategies • marketing operations & ROMI • insights • product marketing • value proposition development • sales enablement • content creation & dissemination • data, CRM & marketing automation • demand generation & nurturing campaigns • demand waterfall: MQLs and SQLs conversion • field marketing • account-based marketing • deal-based marketing • corporate communications • analyst relations • public relations • partner marketing • event management • social & digital • brand development • agency management

Expériences professionnelles

Interim marketing strategy consultant

Verifile , Bedford

De Septembre 2018 à Janvier 2019

Marketing transformation:
• Created 2019 go-to-market strategy (strategic pillars & content themes, brand storytelling, market sizing and segmentation, marketing plan, budget, KPIs, expected outcomes...)
• Designed marketing function required to deliver above plan (MarTech tools, job roles...)
• Advised about new brand and website launch, content creation, CRM and demand generation

Interim marketing director

Capita Plc , London

De Février 2017 à Février 2018

Marketing transformation of 'Capita Supplier Assessment Services/Constructionline/Acclaim' business unit:
• demand generation: drip campaigns, partners & events, conversion rate optimisation (CRO)
• digital: platforms, content, channels, analytics
• organisation: team restructuring (5 people), budget cut & reallocation

Marketing director (contract)

MASTEK LTD , Reading

De Avril 2015 à Décembre 2016

Marketing transformation:
• brand awareness: brand refresh, content creation & dissemination, social buzz, PR & AR
• demand generation: database building, lead generation, contact nurturing, win back
• digital: platforms, content, channels, analytics

Formations complémentaires

Diplôme d'Etudes Approfondies (DEA) de Chimie de la Pollution Atmosphérique & Physique de l'Environnement

Universite Paris 7 - Pollution Atmospherique

1990 à 1991

Postgraduate Degree, Hons

Licence et Maitrise de Chimie

Universite de Bordeaux 1 - Chimie

1988 à 1990

Master’s degree, Hons

Parcours officiels

HEC – Mastère Intelligence marketing

Langues

Français - Langue maternelle

Anglais - Courant

Allemand - Notions

Néerlandais - Notions

Espagnol - Notions

Compétences

leadership
B2B marketing
marketing transformation
marketing strategy
marketing operations
digital marketing
demand genertation
marketing communication
P&L management
go-to-market strategy
proposition development
Product marketing
field marketing
channel marketing
data, CRM & marketing automation
insights
social & digital
brand development
agency management
International

Centres d'intérêt

  • Climate change
  • air/soil/water pollution
  • waste recycling
  • sustainable development