photo de profil d'un membre

Florence

CV-Florence-Pierron.pdf

pierron.florence@free.fr - 612255373

Situation professionnelle

En recherche active

Souhait professionnel

Poste
Directeur Marketing
Experience
Plus de 10 ans
Rémuneration
Non renseigné
Fonctions
- Directeur Marketing
- Directeur Innovation
- Chef Service Marketing
Secteurs
- Agricole, Agro-alimentaire
- Loisirs, Hôtellerie, Tourisme, Restauration

Résumé

Broad experience in Marketing, Insights Consumers and Innovation, in the FMCG and particularly in the Food market and in Catering :

- Expertise in strategic and operational marketing on many food markets (bread, pastries, milk, cream, beverages and nutrition)
- Innovation from concept to body copy and management of innovation
- Dealing with all major aspects of a group project: production, revenue plans, sales, business
plan…
- Strong orientation on results: increasing turnover of many brands
- all studies (brand, innovation, mix, advertisement...), panels, and insight consumers
- Prospective and Digital : impact of the digital transformation on brands, marketing mix and management

Specialties: Marketing in FMCG, Innovation, Communication (2 professional awards : Top Com), Management (project group and direct management)

I am open to new challenges, the red link of my career is Innovation and Brand and I am convinced that the Digital Revolution is a great opportunity for organisation for more Agility and Performance.

I belong to many Innovation Club for opening to other practices like open innovation, collaboration with start up and being inspired

I am passionate, creative and I like to work in a team; I believe in collective intelligence and in collaborative for increasing innovation and as an answer of challenges in this complex new world.

Member of Blue Awards jury in 2014 & 2015 (Ocean Blue prize for french SMEs)

Expériences professionnelles

Fondateur

ForFood , Vaucresson

De Mai 2018 à Aujourd'hui

Innovation & Marketing Consulting specializing in the Food Industry.
After marketing and innovation experience in the Food & Beverage and Catering industry, I founded ForFood to provide specialized advice in this world in turmoil.
More Nutrition, New agricultural practices, Ecology of packaging, Clean label recipes, more Homemade, ... consumers, manufacturers, restaurateurs and distributors are in full doubt.
Through my dual scientific background in Agronomy and Commercial Engineering (HEC Master Marketing), I can bring a holistic vision of the issues to stakeholders in the sector.
A long practice of innovation, strategy and brands allows me to offer you fast and effective operational solutions in both marketing and innovation fields.

Directrice marketing, elior entreprises

ELIOR , Paris la defense cedex - CDI

De Mai 2016 à Aujourd'hui

In charge of the New Offers, the Elior signature in partnership with Ducasse Council, Trade marketing, Digital applications and Innovation for Elior entreprises.
Management of a team of 20 people.
Member of the Board Elior Entreprises (turnover 700 M€).

Directrice intelligence marketing & innovation

Jacquet Brossard , Paris

De Avril 2014 à Avril 2015

Directrice innovation

Jacquet Brossard , Paris

De Juin 2011 à Mars 2014

Responsable marketing innovation

Jacquet Brossard

De Septembre 2009 à Juin 2011

Directeur marketing

Eugène Perma - Pétrole Hahn, Kéranove, Eugène Color... , Saint denis

De Mars 2008 à Août 2008

Marketing manager

Candia , Paris

De Avril 2006 à Août 2007

Responsable marketing innovation

Candia

De Avril 2001 à Avril 2006

Chef de groupe

Candia

De Septembre 1999 à Mars 2001

Chef de produits senior

Candia

De Juin 1995 à Septembre 1999

Chef de produits junior

Nestlé France SAS

De Avril 1994 à Décembre 1994

Chef de produits junior

Syngenta Agro SAS

De Mars 1992 à Avril 1993

Ingénieur développement commercial

Syngenta Agro SAS

De Janvier 1989 à Mars 1992

Formations complémentaires

MOOC Digital Marketing Channels

University of Illinois - Digital

2015 à 2015

MOOC Marketing In a Digital World

University of Illinois - Digital

2015 à 2015

MOOC Digital Analytic

University of Illinois - Digital

2015 à 2015

Associations

Parcours officiels

HEC – Mastère Intelligence marketing

Langues

Anglais - Courant

Allemand - Notions

Compétences

Marketing stratégique et opérationnel
Marque
Innovation
Gestion de projets
management
Veille technologique, innovation
veille
Commercial
études consommateur
Etudes de marché
communication
Communication avec les media
Digital
Marketing / Communication

Centres d'intérêt

  • Jogging
  • Yoga