Situation professionnelle
Souhait professionnel
- Directeur Innovation
- Chef Service Marketing
- Loisirs, Hôtellerie, Tourisme, Restauration
Résumé
Broad experience in Marketing, Insights Consumers and Innovation, in the FMCG and particularly in the Food market and in Catering :
- Expertise in strategic and operational marketing on many food markets (bread, pastries, milk, cream, beverages and nutrition)
- Innovation from concept to body copy and management of innovation
- Dealing with all major aspects of a group project: production, revenue plans, sales, business
plan…
- Strong orientation on results: increasing turnover of many brands
- all studies (brand, innovation, mix, advertisement...), panels, and insight consumers
- Prospective and Digital : impact of the digital transformation on brands, marketing mix and management
Specialties: Marketing in FMCG, Innovation, Communication (2 professional awards : Top Com), Management (project group and direct management)
I am open to new challenges, the red link of my career is Innovation and Brand and I am convinced that the Digital Revolution is a great opportunity for organisation for more Agility and Performance.
I belong to many Innovation Club for opening to other practices like open innovation, collaboration with start up and being inspired
I am passionate, creative and I like to work in a team; I believe in collective intelligence and in collaborative for increasing innovation and as an answer of challenges in this complex new world.
Member of Blue Awards jury in 2014 & 2015 (Ocean Blue prize for french SMEs)
Expériences professionnelles
Fondateur
ForFood , Vaucresson
De Mai 2018 à Aujourd'hui
Innovation & Marketing Consulting specializing in the Food Industry.
After marketing and innovation experience in the Food & Beverage and Catering industry, I founded ForFood to provide specialized advice in this world in turmoil.
More Nutrition, New agricultural practices, Ecology of packaging, Clean label recipes, more Homemade, ... consumers, manufacturers, restaurateurs and distributors are in full doubt.
Through my dual scientific background in Agronomy and Commercial Engineering (HEC Master Marketing), I can bring a holistic vision of the issues to stakeholders in the sector.
A long practice of innovation, strategy and brands allows me to offer you fast and effective operational solutions in both marketing and innovation fields.
Directrice marketing, elior entreprises
ELIOR , Paris la defense cedex - CDI
De Mai 2016 à Aujourd'hui
In charge of the New Offers, the Elior signature in partnership with Ducasse Council, Trade marketing, Digital applications and Innovation for Elior entreprises.
Management of a team of 20 people.
Member of the Board Elior Entreprises (turnover 700 M€).
Directrice intelligence marketing & innovation
Jacquet Brossard , Paris
De Avril 2014 à Avril 2015
Directrice innovation
Jacquet Brossard , Paris
De Juin 2011 à Mars 2014
Responsable marketing innovation
Jacquet Brossard
De Septembre 2009 à Juin 2011
Directeur marketing
Eugène Perma - Pétrole Hahn, Kéranove, Eugène Color... , Saint denis
De Mars 2008 à Août 2008
Marketing manager
Candia , Paris
De Avril 2006 à Août 2007
Responsable marketing innovation
Candia
De Avril 2001 à Avril 2006
Chef de groupe
Candia
De Septembre 1999 à Mars 2001
Chef de produits senior
Candia
De Juin 1995 à Septembre 1999
Chef de produits junior
Nestlé France SAS
De Avril 1994 à Décembre 1994
Chef de produits junior
Syngenta Agro SAS
De Mars 1992 à Avril 1993
Ingénieur développement commercial
Syngenta Agro SAS
De Janvier 1989 à Mars 1992
Formations complémentaires
MOOC Digital Marketing Channels
University of Illinois - Digital
2015 à 2015
MOOC Marketing In a Digital World
University of Illinois - Digital
2015 à 2015
MOOC Digital Analytic
University of Illinois - Digital
2015 à 2015
Associations
Parcours officiels
Langues
Anglais - Courant
Allemand - Notions
Compétences
Centres d'intérêt
- Jogging
- Yoga