Florence

Broad experience in Marketing, Insights Consumers and Innovation, in the FMCG and particularly in the Food market and in Catering :

- Expertise in strategic and operational marketing on many food markets (bread, pastries, milk, cream, beverages and nutrition)
- Innovation from concept to body copy and management of innovation
- Dealing with all major aspects of a group project: production, revenue plans, sales, business
plan…
- Strong orientation on results: increasing turnover of many brands
- all studies (brand, innovation, mix, advertisement...), panels, and insight consumers
- Prospective and Digital : impact of the digital transformation on brands, marketing mix and management

Specialties: Marketing in FMCG, Innovation, Communication (2 professional awards : Top Com), Management (project group and direct management)

I am open to new challenges, the red link of my career is Innovation and Brand and I am convinced that the Digital Revolution is a great opportunity for organisation for more Agility and Performance.

I belong to many Innovation Club for opening to other practices like open innovation, collaboration with start up and being inspired

I am passionate, creative and I like to work in a team; I believe in collective intelligence and in collaborative for increasing innovation and as an answer of challenges in this complex new world.

Member of Blue Awards jury in 2014 & 2015 (Ocean Blue prize for french SMEs)