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Anthony Solaire

CV Anthony Solaire

anthony.solaire@gmail.com

Résumé

HEC Paris and CEMS International Business graduate passionate about Global Marketing and Brand Management, with a specific focus on the Entertainment, Video Games & Consumer Goods Industries. Feel free to connect!

Expériences professionnelles

International product manager

UBISOFT , Montreuil - CDI

De Juin 2014 à Aujourd'hui

Console products: Just Dance 2018, Just Dance 2017, Just Dance 2016, Just Dance 2015
Mobile products: Just Dance Now, Just Dance Controller App
- Defined the Just Dance brand’s global positioning and developed the brand’s communication assets with internal artists and external agencies (visuals, trailers, official announcements, behind the scenes…)
- Acted as key global contact point between all Just Dance brand stakeholders: Ubisoft Paris development studio, Operational Marketing subsidiaries, Corporate Brand and International Events teams, New Businesses units and Support functions
- Established global marketing plan, followed activation with operational marketing partners and consolidated post-mortems to advise on best practices
- Performed marketing analyses, competition analyses, and prospective strategic researches on the brand’s positioning and advised management accordingly
- Prepared & participated in the brand's presence & announces at E3 & Gamescom & performed several post mortem to advise management on overall announce strategy
- Analyzed consumer data and advised production teams & operational marketing accordingly
- Coordinated and organized marketing activations globally in support of European and American subsidiaries

Stagiaire assistant chef de produit

Reckitt Benckiser , Massy cedex - CDD

De Juin 2012 à Mars 2013

RB South Cone, Buenos Aires, Argentina
Harpic, Finish, Belarom
- Lead new product launches for Argentina, Chile, Bolivia, Paraguay and Uruguay in collaboration with RB Mexico and RB Brazil
- Analyzed Finish presence in Chilean retailing stores and advised action plan
- Realized monthly performance reviews for the Argentinian and Chilean markets
- Reworked and modernized several artworks with designers for all Latin America

RB France, Massy, France
Harpic, Destop, Baranne, Vitroclen, O’Cedar
- Daily managed product ranges for the French territory
- Analysed the financial performance of the brands on a daily and monthly basis
- Participated in the launch of the brands’ new products on the French market
- Performed several marketing analyses and strategic recommendations for the management of the brands (media, product assortments, consumer behaviour…)

Marketing & business development intern

Pyrolia , Paris - CDD

De Décembre 2010 à Août 2011

- Produced a weekly newsletter on the IT, smartphone-tablet, rich media, and video games sectors
- Looked for partners for the promotion of our smartphone-tablet application product ROAD Inc (iPad): referenced more than 1,000 potential contacts
- Analysed the key trends of the market and advised the management accordingly
- Redacted internal reports on the sectors' characteristics and trends (Community Management, Android ecosystem...)

Associations

International Students Society

On-Campus Events Co-Manager

Parcours officiels

HEC – Grande école

Langues

Français - Langue maternelle

Anglais - Courant

Espagnol - Courant

Japonais - Notions

Chinois - Notions

Compétences

Product development
Product / Marketing management
Marketing / Communication
marketing strategy
Marketing développement
video game
Brand management
brand development

Centres d'intérêt

  • Travel
  • Entertainment
  • Multimedia
  • Technology
  • Video Games
  • Culture
  • Cinema
  • Linguistics