Anthony

Console products: Just Dance 2018, Just Dance 2017, Just Dance 2016, Just Dance 2015
Mobile products: Just Dance Now, Just Dance Controller App
- Defined the Just Dance brand’s global positioning and developed the brand’s communication assets with internal artists and external agencies (visuals, trailers, official announcements, behind the scenes…)
- Acted as key global contact point between all Just Dance brand stakeholders: Ubisoft Paris development studio, Operational Marketing subsidiaries, Corporate Brand and International Events teams, New Businesses units and Support functions
- Established global marketing plan, followed activation with operational marketing partners and consolidated post-mortems to advise on best practices
- Performed marketing analyses, competition analyses, and prospective strategic researches on the brand’s positioning and advised management accordingly
- Prepared & participated in the brand's presence & announces at E3 & Gamescom & performed several post mortem to advise management on overall announce strategy
- Analyzed consumer data and advised production teams & operational marketing accordingly
- Coordinated and organized marketing activations globally in support of European and American subsidiaries

RB South Cone, Buenos Aires, Argentina
Harpic, Finish, Belarom
- Lead new product launches for Argentina, Chile, Bolivia, Paraguay and Uruguay in collaboration with RB Mexico and RB Brazil
- Analyzed Finish presence in Chilean retailing stores and advised action plan
- Realized monthly performance reviews for the Argentinian and Chilean markets
- Reworked and modernized several artworks with designers for all Latin America

RB France, Massy, France
Harpic, Destop, Baranne, Vitroclen, O’Cedar
- Daily managed product ranges for the French territory
- Analysed the financial performance of the brands on a daily and monthly basis
- Participated in the launch of the brands’ new products on the French market
- Performed several marketing analyses and strategic recommendations for the management of the brands (media, product assortments, consumer behaviour…)