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Anne-Sophie Lanier

Digital Content Expert Anne-Sophie Lanier

aslanier@gmail.com

Résumé

Over 15 years experience in sales and marketing of digital content from ringtones, to TV series, mobile games, digital maps and e-books.
International work experience in France, Germany and the UK. Fluent in English, German and French.
Key skills: Negotiation of content licensing and distribution agreements, business development and partnerships management, team leadership and management, CRM and digital marketing.

Expériences professionnelles

Senior manager content development france

Audible , Berlin - CDI

De Septembre 2014 à Janvier 2016

TOPICS: Audiobooks • Subscription Models • e-Commerce
ACHIEVEMENTS:
- Development of the content strategy for the French market with P&L responsibility
- Negotiation of licensing agreements with French audiobook publishers leading to a 30% growth of the audiobook catalog
- Set up of own audiobook production activities in France and acquisition of audiobook rights: production of 100 audiobooks in the first year
- Content operations: financial planning and reporting, management of content deliveries

Vice president content and marketing

TXTR GmbH , Berlin - CDI

De Octobre 2011 à Septembre 2014

TOPICS: e-Books • SaaS • e-Commerce • Start Up
ACHIEVEMENTS:
- Responsibility for the Content, Marketing and Customer Service departments (14 employees)
- Negotiation of distribution agreements with leading book publishers worldwide: over 120 contracts signed within 24 months, incl. contracts with the big 5 US publishers
- Development of the technical platform and processes for the delivery and on-going management of e-book metadata (1.5 million titles)
- Delivery and management of content services for all txtr clients e.g. 3M, Samsung, Sony
- Optimization and management of 18 online e-book shops: site design, SEO
- Responsibility for all digital marketing activities: CRM, paid advertisting, social media, app store marketing, PR
- Support of client acquisition efforts in the OEM, book retail, publishing and e-commerce sectors

Project leader monetisation

HERE - a Nokia company , Berlin - CDI

De Juillet 2009 à Septembre 2011

TOPICS: Maps • Local Advertising • Mobile Apps
ACHIEVEMENTS:
- Leadership of the project team in charge of developing new business models (5 employees)
- Conception of a service offering for small and mid-size companies and development of a go-to-market strategy
- Definition of the requirements and coordination of the implementation of project related technical capabilities and features across search, data management, geocoding, web and mobile user interfaces
- Management of data integration with external technical teams in Cluj (Romania)
- Negotiation of cooperation agreements with leading yellow pages companies worldwide: signed contracts in 18 countries within 15 months
- Consulting project for the Chinese team in Beijing, advising on strategic partnerships with leading Chinese media companies

Director mobile product management emea

Sony Pictures Releasing France , London - CDI

De Novembre 2007 à Juin 2009

TOPICS: Film and TV • Video on Demand • Mobile Games
ACHIEVEMENTS:
- Definition of the mobile product portfolio (in particular videos and games)
- Leadership of the sales team in charge of mobile content distribution across EMEA
- Forecasting and reporting of mobile revenues
- Negotiation of license agreements for video on demand services
- Negotiation of marketing partnerships with mobile device makers
- Conclusion of an outsourcing agreement for the exclusive distribution of mobile games

Head of entertainment

O2 UK , Slough - CDI

De Octobre 2004 à Octobre 2007

TOPICS: Mobile Entertainement • Mobile Marketing
ACHIEVEMENTS:
- Leadership of the Entertainment team for the O2 Active mobile portal (3 employees)
- Acquisition of content partners in the film, TV, sports and entertainment areas
- Negotiation of a licensing agreement for the mobile video rights to Premier League football
- Management of content partnerships with the O2 sponsors England Rugby and Arsenal
- Doubling of content revenues with mobile marketing activities (SMS, MMS)
- Conception and implementation of successful marketing campaigns around the release of blockbuster movies such as Pirates of the Caribbean or James Bond 007 – Casino Royale
- Content leadership for the development and launch of the i-mode service in the UK
- Formulation of a business recommendation on the DVB-H (mobile TV) technology

Key account manager

T-Online AG , Darmstadt - CDI

De Mars 2002 à Septembre 2004

TOPICS: Online News • Online Services
ACHIEVEMENTS:
- Sourcing of all content for the news, finance and business areas of the T-Online web portal
- Renegotiation of existing contracts: realised 6-figure savings for the company
- Improvement of cooperation between editorial, product and content sourcing teams

Formation complémentaire

CEMS Master

Wirtschaftsuniversität Wien

1998 à 1999

Associations

Goldrausch e.V.

http://goldrausch-ev.de

Conseiller

Mobile Entertainment Forum

http://mobileecosystemforum.com

Conseiller

Parcours officiels

HEC – Grande école

Langues

Français - Langue maternelle

Allemand - Courant

Anglais - Courant

Compétences

Content strategy
Team management
Product development
Digital distribution
Mobile marketing
Negotiation

Centres d'intérêt

  • Music