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Alexandre

International Business Development and Digital Transformation

42 ans - alexandre.carrera-lejeune@hec.edu - 06 03 70 11 39

Résumé

Professional fluent in four languages, with more than 15 years of international experience in digital transformation, project management, change management, sales and marketing.

A selection of specialized knowledge include:

• Entrepreneurship and start-up expertise, as co-founder of Kiwi Systems (telecommunications);
• Business model development including, the definition of the value proposition, the target market segmentation, the cost structure and the revenue model;
• Analysis and planning including, short/mid/long-term strategies, identifying new opportunities, and entering new markets;
• Marketing in IT/Digital, Beauty and FMCG (fast-moving consumer goods) industries with a focus on consumer behavior, market environment, competitors’ analysis, differentiation proposition, and trade marketing;
• Team management, global account management and contract negotiation;
• Digital transformation from market and customer insights to productivity.

Expériences professionnelles

International project manager

L'Oréal , Levallois perret cedex - CDI

De Septembre 2016 à Aujourd'hui

My objective is to bring countries in Europe up to speed in their digital transformation by creating and implementing solutions that will boost performance and increase collaboration to better serve our clients.

Area manager

L'Oréal , Levallois perret - CDI

De Janvier 2010 à Août 2016

Team management to development of distribution channels: pharmacies / parapharmacies /department stores / spas / medispas for La Roche Posay, Vichy, Skinceuticals, Roger&Gallet and Sanoflore brands.

Co-founder and chief operating officer

Kiwi Systems, Inc. , Pasadena - CDI

De Octobre 2002 à Juin 2008

Development of a portfolio with a wide range of Voice-over-Internet products; definition of its international strategy; establishment of a continued commitment to innovation; expansion of market share worldwide, proposition of various offers to different countries.

Sales and marketing manager

Infineer , Tarpon springs - CDI

De Janvier 2001 à Décembre 2001

Reposition of the strategy and direction of the company.

Latin america sales manager

Infineer , Tarpon springs - CDI

De Février 2000 à Décembre 2000

Development of main market segments: corporate, online security, and transaction management app.

Project manager

Infineer , Tarpon springs - CDI

De Août 1999 à Janvier 2000

Creation of the online presence trough the launch of a new website, e-commerce platform, SEO and digital advertising.

Formation complémentaire

Bachelor of Science in Business Administration

University of South Florida - Marketing and Economics

1996 à 2000

Associations

HEC Paris Alumni

http://www.hecalumni.fr

member

Parcours officiels

HEC – EMBA HEC

Langues

Anglais - Courant

Français - Courant

Portugais - Langue maternelle

Espagnol - Technique

Compétences

business planning
Strategy
Start-ups
international business development
Digital Transformation

Centres d'intérêt

  • Tennis